> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.
# Ad Reference
> Take a viral ad and give it your twist — keep the same vibe and energy, but make it all about your product.
**Ad Reference** is for when you've seen an ad that's clearly working — a format, a rhythm, an energy — and want that same feeling, but for your own product. Instead of building a look from scratch, you hand Ad Studio a reference video and it keeps the vibe while swapping in your product.
## When to use Ad Reference
* You've spotted a viral ad in your feed or a competitor's campaign that's clearly landing, and want to borrow its structure honestly (not clone it exactly) for your own product.
* You want a faster starting point than picking a format, hook, and setting individually.
* You have your own past ad you liked and want to riff on it again.
## How it works
In the left sidebar under **Tools**, click **Ad Reference**.
Upload your own reference (MP4/MOV/WEBM, up to 50MB) or pick one from **Latest Viral Ads** — a curated, regularly refreshed feed of real viral ad clips.
Click **Continue**, then bring in your own product the same way you would from the main workspace.
Borrow the energy, not the exact content. The point of a viral ad is that it already earned attention with its rhythm and hook — your job is to make your product the one being featured, not to reproduce someone else's ad beat for beat.