> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting Started: Your First Ad

> Follow this section once and the rest of the guide will make a lot more sense.

This section walks you through opening Ad Studio and producing your first ad. Follow it once and the rest of the guide will make a lot more sense.

## Step 1 — Open Ad Studio

<Steps>
  <Step title="Open your browser">
    Open your browser and go to **imagine.art/ad-studio**.
  </Step>

  <Step title="Sign in">
    Sign in if you are not already logged in.
  </Step>

  <Step title="Land on the home view">
    You'll land on the Ad Studio home view, with featured format examples in the main panel and your projects listed on the left.
  </Step>
</Steps>

## Step 2 — Start a new project

<Steps>
  <Step title="Create a project">
    Click the **"+"** button next to "Projects" on the left.
  </Step>

  <Step title="Name your project">
    Give your project a descriptive name (for example, "Skincare Q4 Launch").
  </Step>

  <Step title="Save">
    Press **Enter** to save.
  </Step>
</Steps>

<Warning>
  Treat each campaign or product as its own project. This makes it much easier to find your variations later, especially when you're A/B testing — and you will be A/B testing.
</Warning>

## Step 3 — Pick your starting point

Ad Studio gives you two ways to begin. Pick the one that fits your situation:

* **URL to Ad.** You have a live product page. Click "URL to Ad" in the Tools section, paste the link, and let Ad Studio pull the product info and generate variations. Best for: e-commerce sellers with existing product pages.
* **Build from scratch.** You start in the main prompt area and direct the ad yourself — format, hook, setting, and assets. Best for: full creative control, or when you don't have a product page yet.

If you're unsure, start with **URL to Ad**. It's the fastest way to see what Ad Studio can do with your actual product.