> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting Started: Your First Ad

> Follow this section once and the rest of the guide will make a lot more sense.

This section walks you through opening Ad Studio and producing your first ad. Follow it once and the rest of the guide will make a lot more sense.

## Step 1 — Open Ad Studio

<Steps>
  <Step title="Open your browser">
    Open your browser and go to **imagine.art/ad-studio**.
  </Step>

  <Step title="Sign in">
    Sign in if you are not already logged in.
  </Step>

  <Step title="Land on the home view">
    You'll land on the Ad Studio home view, with featured format examples in the main panel and your projects listed on the left.

    <Frame>
      <img src="https://mintcdn.com/imagineart/4aj7pXwh4Fz6ZU67/images/ad-studio/ad-studio-overview-gaps-step-01.png?fit=max&auto=format&n=4aj7pXwh4Fz6ZU67&q=85&s=021ea2d594a7eb21fee07bef11e40101" alt="Ad Studio home view with featured format examples and the Tools/Projects sidebar" width="2880" height="1800" data-path="images/ad-studio/ad-studio-overview-gaps-step-01.png" />
    </Frame>
  </Step>
</Steps>

## Step 2 — Start a new project

<Steps>
  <Step title="Create a project">
    Click the **"+"** button next to "Projects" on the left. A new project is created immediately — there's no separate naming step first.

    <Frame>
      <img src="https://mintcdn.com/imagineart/4aj7pXwh4Fz6ZU67/images/ad-studio/ad-studio-overview-gaps-step-02.png?fit=max&auto=format&n=4aj7pXwh4Fz6ZU67&q=85&s=8336d84449c9c452655d0b240c26d2f2" alt="Ad Studio home view with the create-new-project button highlighted" width="2880" height="1800" data-path="images/ad-studio/ad-studio-overview-gaps-step-02.png" />
    </Frame>
  </Step>

  <Step title="Rename it">
    New projects start out as "Untitled Project." Rename it to something descriptive (for example, "Skincare Q4 Launch") once you're inside it.
  </Step>
</Steps>

<Warning>
  Treat each campaign or product as its own project. This makes it much easier to find your variations later, especially when you're A/B testing — and you will be A/B testing.
</Warning>

## Step 3 — Pick your starting point

Ad Studio gives you several ways to begin. Pick the one that fits your situation:

* **URL to Ad.** You have a live product page. Click "URL to Ad" in the Tools section, paste the link, pick a style, and generate. Best for: e-commerce sellers with existing product pages.
* **Motion Design.** Same product picker as URL to Ad, aimed at motion-graphics-style ads.
* **Ad Reference.** You've seen a viral ad that's clearly working and want that energy for your own product — see [Ad Reference](/ad-studio/ad-reference).
* **Build from scratch.** You work directly in the main control panel — Template, Product, Avatar, Hook, and Background cards. Best for: full creative control, or when you don't have a product page yet.

If you're unsure, start with **URL to Ad**. It's the fastest way to see what Ad Studio can do with your actual product.