> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.

# Recipes for High-Converting Ads

> Six proven format + hook + setting combinations that consistently perform across categories.

Below are six combinations that consistently perform across categories. Treat them as starting points — copy the combination, swap in your product and avatar, and tune from there. Each recipe pairs a format with a hook archetype and a setting category.

| Recipe                 | Format               | Hook              | Setting              | Best for                                                 |
| ---------------------- | -------------------- | ----------------- | -------------------- | -------------------------------------------------------- |
| **The Honest Friend**  | UGC                  | Confession        | Home & domestic      | Beauty, wellness — where trust matters more than polish. |
| **The Reveal**         | Unboxing             | Curiosity gap     | Aspirational         | Premium consumer goods, gifts, gadgets.                  |
| **The Transformation** | Review & Tutorial    | Before & after    | Home & domestic      | Skincare, fitness, home improvement — visible-result.    |
| **The Fit Check**      | Pro Virtual Try On   | POV               | Editorial / dramatic | Premium fashion, jewelry, luxury accessories.            |
| **The Trigger**        | ASMR                 | Pattern interrupt | Studio / clean       | Beauty products, candles, food, sensory goods.           |
| **The Hero**           | Hyper-Motion Product | Bold claim        | Studio / clean       | Tech, sports, automotive, premium athletic wear.         |

## How to use these recipes

<Steps>
  <Step title="Pick your recipe">
    Pick the recipe that matches your product category.
  </Step>

  <Step title="Load your assets">
    Load your real product and a matching avatar.
  </Step>

  <Step title="Set output settings">
    Set duration to **10–15 seconds** and aspect ratio to **9:16** for social-first delivery.
  </Step>

  <Step title="Generate variations">
    Generate two or three variations from the same recipe — the system will produce different interpretations.
  </Step>

  <Step title="Ship and iterate">
    Pick your strongest, ship it, watch the data, then iterate.
  </Step>
</Steps>

<Tip>
  Don't change three things at once. When you iterate, change the hook **OR** the setting **OR** the avatar — never all three. That way you actually learn which lever moved the result.
</Tip>