> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.

# Recipes for High-Converting Ads

> Six proven format + hook + setting combinations that consistently perform across categories.

Below are combinations that consistently perform across categories. Treat them as starting points — copy the combination, swap in your product and avatar, and tune from there. Each recipe pairs a format with a hook and a setting from the real pickers — see [Building an Ad From Scratch](/ad-studio/building-from-scratch) for the full lists.

| Recipe                | Format       | Hook                                                                 | Setting                                     | Best for                                                 |
| --------------------- | ------------ | -------------------------------------------------------------------- | ------------------------------------------- | -------------------------------------------------------- |
| **The Honest Friend** | UGC          | **Interview** (avatar holds the product, interviewer asks questions) | A **Realistic** everyday location           | Beauty, wellness — where trust matters more than polish. |
| **The Reveal**        | Unboxing     | **Product Drop** (slow-mo product drop from above)                   | An **Unrealistic** or aspirational location | Premium consumer goods, gifts, gadgets.                  |
| **The Trigger**       | Asmr         | **Product Bump** (POV walk-in, camera taps the avatar)               | **Realistic**, close and intimate           | Beauty products, candles, food, sensory goods.           |
| **The Hero**          | Hyper-Motion | **Product Hit** (an object flies into frame and hits the subject)    | Any high-energy **Unrealistic** setting     | Tech, sports, automotive, premium athletic wear.         |

<Note>
  The Hook and Background pickers have roughly 30 and dozens of entries respectively, well beyond what fits in a table here. Browse the **Stunt**/**Subtle** hook tabs and the **Realistic**/**Unrealistic** setting tabs directly in the picker — the four recipes above are proven starting points, not the full set of good combinations.
</Note>

## How to use these recipes

<Steps>
  <Step title="Pick your recipe">
    Pick the recipe that matches your product category.
  </Step>

  <Step title="Load your assets">
    Load your real product and a matching avatar.
  </Step>

  <Step title="Set output settings">
    Set duration to **10–15 seconds** and aspect ratio to **9:16** for social-first delivery.
  </Step>

  <Step title="Generate variations">
    Generate two or three variations from the same recipe — the system will produce different interpretations.
  </Step>

  <Step title="Ship and iterate">
    Pick your strongest, ship it, watch the data, then iterate.
  </Step>
</Steps>

<Tip>
  Don't change three things at once. When you iterate, change the hook **OR** the setting **OR** the avatar — never all three. That way you actually learn which lever moved the result.
</Tip>