> ## Documentation Index
> Fetch the complete documentation index at: https://docs.imagine.art/llms.txt
> Use this file to discover all available pages before exploring further.
# Welcome to Ad Studio
> A production environment for performance ads — from a product URL to a high-converting ad.
Ad Studio is a production environment for performance ads. It is built for a specific job: turning a product into a finished, platform-ready video ad — fast, repeatedly, and at the quality that actually performs in a paid feed.
If Film Studio is for directing movies, Ad Studio is for shipping campaigns. The tagline says it best: ads, ready when you are. You can paste a product URL and have an ad in minutes, remix an existing viral ad with [Ad Reference](/ad-studio/ad-reference), or build one from scratch with full control over format, hook, setting, and avatar. Either way, you stay out of the production rabbit hole — no shoot day, no model casting, no editing suite — and you get to test creative variations at a speed traditional ad production cannot match.
## Who this guide is for
This guide is written for the people who actually ship ads:
* **E-commerce sellers** on Shopify, Amazon, Etsy, or any DTC storefront.
* **Brand and performance marketers** who run paid social campaigns.
* **Agencies** producing creative for multiple clients at once.
* **Founders** running ads themselves before they hire a marketing team.
* **Anyone testing creative iteratively** — UGC variants, hook A/B tests, format tests.
## How this guide is organized
The guide is structured around two workflows: the **fast path** (URL to Ad) for when you have a product page and need an ad now, and the **build-from-scratch path** for when you want full creative control. We start with orientation, then walk through both paths, then give you recipes and best practices.
* **Sections 1–4** cover orientation: what Ad Studio is, what you need, and how the workspace is laid out.
* **Section 5** covers the URL-to-Ad fast path.
* **Section 6** covers building an ad from scratch — formats, hooks, settings, and assets.
* **Section 7** gives you proven recipes for the most common ad types.
* **Sections 8–10** are reference material: tips, glossary, and a one-page cheat sheet.
## How to use this guide
Throughout the guide you will see three kinds of callouts. Each marks a different kind of advice:
* **Tip** — a non-obvious technique that saves time or money.
* **Try this** — a quick exercise to lock in what you just learned.
* **Heads up** — a limit, a constraint, or a common mistake to avoid.
You'll also meet **Pro Tip**, **Template**, and **Read this first** boxes. They follow the same color language used across the rest of this document — purple for guidance, amber for caution, green for hands-on practice.
## What you'll be able to do by the end
* Open Ad Studio, create a project, and produce a finished ad from a product URL in minutes.
* Build an ad from scratch with the right format for your product — UGC, unboxing, review, virtual try-on, ASMR, or hyper-motion.
* Pick a hook that earns the first three seconds of attention.
* Choose a scene setting that matches your product and audience.
* Configure aspect ratio, quality, and duration for the platforms you run on.
* Add product images and avatars — uploaded, generated, or from the library — to lock in a consistent visual identity.
* Apply proven recipes for common ad types, and test variations quickly enough to learn what actually performs.
**Read this first** — If you only have ten minutes, read [Getting Started](/ad-studio/getting-started) and [The Fast Path: URL to Ad](/ad-studio/url-to-ad). That alone is enough to produce your first ad. Come back to the rest when you want to tune the creative.
## Before you begin
Ad Studio runs entirely in your web browser. There is nothing to install. Before you start, take a minute to make sure the basics are in place — it will save you frustration later.
### What you need
Chrome, Edge, Safari, or Firefox, kept reasonably up to date.
Generation runs on our servers, so a steady connection means a smoother experience.
Sign up or log in at imagine.art before opening Ad Studio.
Either a live product URL (Shopify, Amazon, your storefront) or clean product photos you can upload.
TikTok, Instagram Reels, Meta in-feed, YouTube Shorts. The platform determines aspect ratio, duration, and pacing.
### A useful mindset
Ads are not films. Ads do one job: **stop the scroll, sell the click.** Every choice in Ad Studio — format, hook, setting, duration — should be made in service of that job. A beautifully directed ad that loses the viewer in the first second has failed; an imperfect ad that holds attention and drives the click has won.
This guide gives you frameworks and recipes, but the most important habit is **iteration**. Ship a version, look at the data, refine, ship again. Ad Studio's value is that you can do this in hours instead of weeks.
Before you generate anything, write down three things on a sticky note: **who the customer is**, **what problem the product solves** for them, and **where they are going to see this ad**. Every creative decision flows from those three answers.