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Motion Design turns a product photo into a motion-graphics-style ad built from a storyboard: a set of individually generated scenes, not one single video generation. It shares its product picker with URL to Ad, then branches into its own storyboard flow once you’ve picked a style.

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How Motion Design works

1

Pick a product

In the left sidebar under Tools, click Motion Design. This opens the same product picker as URL to Ad — paste a URL, upload images, or pick an existing product from your library or the preset categories.
2

Describe your video and pick a style

On Choose a style, describe the video, the product, and the vibe, then pick a style template — Product Showcase, SaaS Explainer, Mobile App Launch, Brand Campaign, Location Promotion, and more.
3

Set the model, resolution, and aspect ratio

Motion Design is scoped to ByteDance’s Seedance lineup only — a narrower, purpose-built set compared to the much larger model list in the general Video tool.
All three support Start/End frame control and audio.
4

Create the storyboard

Click Create Storyboard. This kicks off a multi-stage background job — computing grid geometry, assembling a “mega-prompt,” generating the storyboard, then receiving split frames.
Generation is genuinely asynchronous, not just a progress bar. Click the minimize button on the generation screen and keep working anywhere else in Ad Studio — the Motion Design entry in the left sidebar shows a live spinner until the storyboard is ready, confirming it keeps running in the background rather than blocking the rest of the app.
This can genuinely take longer than “several minutes.” The generation screen itself says to expect several minutes, but in testing a single storyboard was still generating well past the 8-minute mark. Don’t assume a stall — check back later rather than retrying.

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What you get back

Motion Design doesn’t generate one clip — it produces a storyboard of individual scenes, based on real, first-hand tester feedback from the team (not yet independently re-verified end-to-end in this pass, since a real generation was still running past 8 minutes during this documentation session):
  • Per-scene editing. Each scene in the storyboard can be regenerated on its own without affecting the others — useful for fixing one weak beat in an otherwise good sequence.
  • Working background generation. The product photo carries through into a real generated background per scene, not a placeholder.
  • Premium output. The finished export includes typography and transitions applied automatically, not just raw clips stitched together.
Not the same as Film Studio’s Storyboard mode. Both features use the word “storyboard,” but they’re different mechanisms. Film Studio’s Storyboard mode generates a single contact-sheet grid image that you manually split into frames. Motion Design’s storyboard is an automated multi-scene pipeline purpose-built for ads — you don’t do the splitting yourself.

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When to use Motion Design

  • You want a polished, template-driven motion graphics ad rather than a single straight-through video generation.
  • You’re open to a longer, asynchronous generation in exchange for a multi-scene result with independently editable beats.
  • You want typography and transitions applied automatically rather than adding them yourself afterward.
If you want the fastest possible single clip instead, use URL to Ad or the main workspace’s video generation.