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Brand Hub is ImagineBusiness’s brand-governance layer: two tools, Brand Kits and Moodboards, that let a team set its visual identity once and have it carried into every generation, rather than re-specifying brand details in every prompt.

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Brand Kits

Click Brand Kits to store your logo, colors, and fonts in one place.
ImagineBusiness Brand Kits page for storing logo, colors, and fonts applied to every generation
Three ways to build one:
  • Enter your website URL — the fastest path if your brand guidelines already live on your site.
  • Upload a brand file — PDF or DOCX, up to 50MB, if you have an existing brand guidelines document.
  • Create from Scratch — build a kit manually if you don’t have either.
Sample brand kits (Blumenschon, Woofers, Quipli, Terracota) are shown as real examples of what a finished kit looks like — each with a logo, font pairing, and color palette.

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Moodboards

Click Moodboard to set a visual direction — mood, style, and look — that every generation then follows, separately from the literal brand assets in a Brand Kit.
ImagineBusiness Moodboards page for setting a consistent visual direction across generations
Brand Kits and Moodboards solve different problems. A Brand Kit locks in what’s literally yours — your actual logo, your actual brand colors and fonts. A Moodboard locks in a feel — the mood and visual style a generation should have, useful even before a formal brand kit exists.
Set up a Brand Kit before onboarding a new team member to ImagineBusiness. Once it exists, everyone generating content for that brand inherits the same visual identity automatically, instead of everyone individually re-describing the brand in their prompts.