Glossary - ImagineArt Help Center

A quick reference to the terms used throughout this guide and inside Ad Studio.

Term	Meaning
A/B testing	Running multiple variations of an ad to learn which performs best.
Aspect ratio	The width-to-height ratio of the ad. 9:16 vertical, 1:1 square, 4:5 portrait, 16:9 horizontal.
Avatar	The person (real or AI-generated) who appears in the ad.
Call to action (CTA)	The line that tells the viewer what to do next — “Shop now,” “Use code,” etc.
Creative	Industry term for the actual ad — the video, image, copy, and design assets.
Creative fatigue	When an audience has seen an ad too many times and stops responding. Solved by refreshing creative.
DTC	Direct-to-consumer — brands that sell directly through their own storefronts.
Format	The structural style of the ad. Ad Studio offers seven (UGC, Unboxing, Review & Tutorial, Virtual Try On, Pro Virtual Try On, ASMR, Hyper-Motion Product).
Hook	The first 1–3 seconds of an ad, designed to stop the scroll and earn the rest of the attention.
Performance ad	An ad designed to drive a measurable action (click, install, purchase), not just brand awareness.
Setting	Where the ad takes place — the visual context that surrounds the product and avatar.
Stop-scroll	The action of pausing on an ad mid-feed. The first job of any hook.
UGC	User-generated content. A format that mimics casual, real-person content rather than polished production.
URL to Ad	Ad Studio’s tool for generating ads directly from a product page URL.
@ shortcut	Typing @ in the prompt to pull in specific products or avatars from your library.