A · Three ways to start
- URL to Ad → paste product link or pick existing → Choose a style → Create. Fast path for e-commerce (heads up: no review step, and scraper-blocked sites can silently pull wrong data).
- Motion Design → same product picker, but generates a storyboard of independently editable scenes (Seedance models only, can take well past the stated “several minutes”) — see Motion Design.
- Ad Reference → upload or pick a viral ad → remix it with your product.
- Main workspace → Template / Product / Avatar / Hook / Background cards, optional description → Generate.
B · The @ shortcut
Type @ in the description field → pick a specific product or avatar from your library → the system uses your actual assets.C · The eight formats
D · Hooks — named moments, not archetypes
Filterable by All / Stunt / Subtle / World Cup — roughly 30 total. Examples: Product Hit, Slap, Product Drop, Interview, Blizzard, Car Hit, Product Bump, Bird Hit. Browse the picker for the full set.E · Setting categories
Filterable by All / Unrealistic / Realistic / World Cup — dozens of named locations, not broad categories. Examples: Airplane, Volcano, Glacier, Temple, Gym, City, Disco Club, Abandoned Car Park, Pandora, Tribal People.F · Output cheat sheet
- Aspect: 16:9 · 9:16 (default) · 3:4 · 4:3 · 1:1 · 21:9.
- Duration: exact per-second, 5s–15s (default 10s) — not preset ranges.
- Quality: Max · High · Medium · Low (default). Use Low/Medium for iteration, High/Max for shipping.
- Audio: Add Audio / Add References → voiceover or music, filterable by Image/Video/Audio. No built-in captions — add those separately.
G · The discipline that pays off
- Three variations per ad — same product, different hook.
- Refresh creative every 7–14 days to beat ad fatigue.
- Reuse avatars across a campaign for recognition.
- Keep a winners file: prompt + format + hook + avatar combinations that perform.
The final word — Ad Studio is most powerful when you generate three, ship the best, learn, and iterate. The brands that win on paid social aren’t the ones with the prettiest ad — they’re the ones who learn the fastest. This tool exists to make learning fast.