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Below are six combinations that consistently perform across categories. Treat them as starting points — copy the combination, swap in your product and avatar, and tune from there. Each recipe pairs a format with a hook archetype and a setting category.
RecipeFormatHookSettingBest for
The Honest FriendUGCConfessionHome & domesticBeauty, wellness — where trust matters more than polish.
The RevealUnboxingCuriosity gapAspirationalPremium consumer goods, gifts, gadgets.
The TransformationReview & TutorialBefore & afterHome & domesticSkincare, fitness, home improvement — visible-result.
The Fit CheckPro Virtual Try OnPOVEditorial / dramaticPremium fashion, jewelry, luxury accessories.
The TriggerASMRPattern interruptStudio / cleanBeauty products, candles, food, sensory goods.
The HeroHyper-Motion ProductBold claimStudio / cleanTech, sports, automotive, premium athletic wear.

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How to use these recipes

1

Pick your recipe

Pick the recipe that matches your product category.
2

Load your assets

Load your real product and a matching avatar.
3

Set output settings

Set duration to 10–15 seconds and aspect ratio to 9:16 for social-first delivery.
4

Generate variations

Generate two or three variations from the same recipe — the system will produce different interpretations.
5

Ship and iterate

Pick your strongest, ship it, watch the data, then iterate.
Don’t change three things at once. When you iterate, change the hook OR the setting OR the avatar — never all three. That way you actually learn which lever moved the result.