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Below are combinations that consistently perform across categories. Treat them as starting points — copy the combination, swap in your product and avatar, and tune from there. Each recipe pairs a format with a hook and a setting from the real pickers — see Building an Ad From Scratch for the full lists.
The Hook and Background pickers have roughly 30 and dozens of entries respectively, well beyond what fits in a table here. Browse the Stunt/Subtle hook tabs and the Realistic/Unrealistic setting tabs directly in the picker — the four recipes above are proven starting points, not the full set of good combinations.

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How to use these recipes

1

Pick your recipe

Pick the recipe that matches your product category.
2

Load your assets

Load your real product and a matching avatar.
3

Set output settings

Set duration to 10–15 seconds and aspect ratio to 9:16 for social-first delivery.
4

Generate variations

Generate two or three variations from the same recipe — the system will produce different interpretations.
5

Ship and iterate

Pick your strongest, ship it, watch the data, then iterate.
Don’t change three things at once. When you iterate, change the hook OR the setting OR the avatar — never all three. That way you actually learn which lever moved the result.