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When you open Ad Studio, you’ll see three areas where you’ll spend almost all your time. Knowing what each one does will make every later section faster to follow.

1 · Left sidebar

The URL-to-Ad tool and all your projects.

2 · Center workspace

Format examples and the prompt bar where ads are made.

3 · Prompt bar

The core control surface: format, hook, setting, assets.

4 · Top bar

Navigation, search, upgrades, and your profile.

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The left sidebar

The left sidebar has two important sections:
  • Tools. Three fast-path entry points: URL to Ad (generate from a product link), Motion Design (the same product picker, but a storyboard of independently editable scenes instead of one clip), and Ad Reference (remix an existing viral ad with your own product).
  • Projects. Every ad you build lives inside a project. Use the search box to find existing projects, or click ”+” to start a new one.

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The center workspace

The center is where ad creation happens. By default it shows a grid of format examples under “Start from preset” — filterable by categories like Lifestyle UGC, Motion Studio, Creative Studio, TVC, Environments, and Cinematic — that double as inspiration and a quick-start gallery. Opening a project shows the control panel, built around a set of cards:
  • Medium. Switches the whole panel between Image and Video output.
  • Template. Shows your currently selected format, with a Change button to switch between the 8 real ad formats.
  • Product. Add the product that will be featured.
  • Avatar. Add the person, animal, or mascot who appears in the ad.
  • Hook. Pick from a library of named hook effects, filterable by Stunt, Subtle, and seasonal categories.
  • Background. Choose where the ad takes place.
  • Describe your advertisement (optional). Free text for anything the cards above don’t cover. Use the @ symbol to pull in specific products or avatars by name.
  • Output pills. Aspect ratio, quality, and duration, shown as three separate pills below the description field.
  • Generate. The big purple button that generates your ad.
See Building an Ad From Scratch for the full depth of each of these.

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The top bar

Project navigation, search, contact sales, plan upgrades, notifications, and your profile menu. Standard top-bar functionality — nothing creative happens here.
Try this — Before you read further, open a project in Ad Studio and click each of the control cards (Template, Hook, Background) plus the output pills below the description field. Just notice what options appear — you’ll get more from the next sections if you’ve already seen the menus.