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Video Effects transforms static images into dynamic videos by applying realistic visual effects. Rather than generating a scene from a text prompt, you start from an image and select the type of effect you want to add. The result is a short video clip that brings your image to life with motion, lighting, and cinematic transitions.

Available effect types

Video Effects supports a range of visual enhancements that you can apply to your input image:

Motion effects

Add natural movement to elements in the scene — camera pans, zooms, parallax depth, flowing water, swaying foliage, or other organic motion.

Lighting effects

Introduce dynamic lighting changes such as flickering light sources, beams of light, reflections on surfaces, or shifting time-of-day illumination.

Cinematic transitions

Apply signature cinematic looks — dramatic push-ins, slow reveals, depth-of-field shifts, or stylised camera movements that add production value.

Atmospheric effects

Overlay weather and atmospheric elements such as rain, snow, fog, fire sparks, or particles to add mood and environmental character.

How to apply video effects

1

Open Video Studio

Navigate to Video Studio and select Text to Video to begin.
2

Select your effect

At the top of the Video Generation panel, you have the option to select your effect.
Screenshot 2026 05 07 At 1 19 17 PM
Try multiple effects on the same image to compare results before committing credits. Each effect produces a distinct visual style, and the best choice depends on the mood and content of your source image.
Then you can select from any one of our pre-existing styles to help you achieve your vision:
Screenshot 2026 05 07 At 1 20 48 PM
3

Upload your source image

Upload the image you want to apply the effect to. Use a clear, well-composed image for the best output.
Screenshot 2026 05 07 At 1 21 42 PM
4

Configure generation settings

Choose the aspect ratio and generation settings (duration and resolution) for your output video.
Aspect ratioBest for
16:9Landscape, YouTube, presentations
9:16Portrait, TikTok, Instagram Stories
1:1Square, Instagram feed
4:3 / 3:4Tablet, poster formats
5

Generate the video

Click Generate. The AI applies your selected effect to the image and produces a dynamic video clip. Generation typically completes within 30–60 seconds.

What to do next

Extend Video

Add 5 more seconds of content to the end of your effects video.

Edit Video

Use natural language to change specific elements in your generated video.

Text to Video

Generate a new video from scratch with a text prompt.

Video Credits

See credit costs for Video Effects generations.